The Problem
Audiomack is a freemium music discovery platform serving 50M+ monthly users, with its strongest audiences in emerging markets across Africa, where it ranks as a top-tier music app.
Its legacy ad stack was holding growth back. Reach and performance were limited, so revenue in these markets couldn't scale without putting the listening experience at risk.
What We Did
We moved Audiomack's monetization stack from the legacy system to AdMob Mediation. Real-time bidding opened every impression to more ad networks at once, increasing competition and capturing more global demand.
AdMob reporting gave the team side-by-side visibility into performance, which provided the evidence needed to justify the full switch away from the legacy system.
The Solution
AdMob Mediation with bidding as the foundation, plus rewarded ads as a new, opt-in revenue stream. Listeners choose to engage in exchange for value, so revenue grows without adding friction. The migration rolled out with minimal disruption to users.
Outcome
+15%
Global ARPDAU on Android
2x
ARPDAU lift in Nigeria
50%
Reduction in app crash rate
Monetization improved globally and most sharply in the emerging markets that matter most to Audiomack. Running on Google infrastructure also made the app more stable, cutting crash rates across those markets.
“We initially chose to partner with AdMob Mediation simply because of the revenue opportunity, but we've since realized so many additional gains from having our monetization stack sit on Google infrastructure. Moving to AdMob has improved the stability of our app and reduced crash rates across all of our emerging markets.”
