Product Strategist · New York, NY

Brands Grow Here.

I'm Peter, and I help brands scale with product strategy, clear market positioning, and roadmaps that drive retention and revenue.

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Peter O. Mensah

Product Strategist

About Me

I've always been drawn to the space between a strong product and the way people actually respond to it. That curiosity led me into marketing and eventually to building Mensah Insights. Today, I help brands figure out why users drop off, where products miss the mark, and what it takes to fix both. The work ranges from UX audits to go-to-market strategy, but the goal is always the same: fewer assumptions, better decisions, and products people actually stick with.

Digital Marketing ApprenticeGoogle

Property Management InternU.S. Embassy

What I Stand For

The principles that shape how I think, how I work, and what I build.

01 / 04

User Advocacy

I believe digital products are only as good as the lives they make better. My work is built on listening to users, understanding their problems, and ensuring their voice guides every design and product decision.

02 / 04

Ownership

I take full responsibility for my work and its outcomes. When I see an opportunity to improve a digital experience or solve a problem, I take the initiative to lead the solution and see it through.

03 / 04

Mutual Trust & Growth

Real impact is not built alone. I value deep, honest relationships with the people I work with, aiming to align business goals with long-term success.

04 / 04

Curiosity & Learning

I am always asking questions to find a better way of doing things. I actively invest in learning new tools, technologies, and skills to keep raising the quality of my work.

I take full responsibility for my work and its outcomes. When I see an opportunity to improve a digital experience or solve a problem, I take the initiative to lead the solution and see it through.

Real impact is not built alone. I value deep, honest relationships with the people I work with, aiming to align business goals with long-term success.

I am always asking questions to find a better way of doing things. I actively invest in learning new tools, technologies, and skills to keep raising the quality of my work.

A Yearly Snapshot
Of My Creative
Growth

Overview

Built hands-on expertise through Google's 18-month Digital Marketing Apprenticeship, working directly with global enterprise partnerships to drive measurable business outcomes for search publishers. I specialized in monetization and ad tech, using Google AdSense, Google Ad Manager, and Google AdMob to optimize ad performance and partner revenue. Upon successful completion of the program, I earned a nationally recognized Registered Apprenticeship Program Credential in Digital Marketing from the U.S. Department of Labor.

Overview

Selected by Google to guide peers through responsible AI adoption covering practical prompting, tool integration, and ethical usage. Helped team members embed AI into daily workflows, improving both speed and output quality.

Overview

As part of the Foreign National Student Internship Program (FNSIP) at the U.S. Embassy, I managed high-stakes asset operations and cross-functional logistics, driving operational efficiency while ensuring strict adherence to Department of State audit requirements and quality standards.

Overview

Completed undergraduate coursework toward a Bachelor of Science in Mathematical Science with a concentration in Statistics and Computer Science, developing strong analytical, statistical, and computational skills that I apply to solve complex problems and build effective digital solutions.